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the Beebs' new sound

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Sep. 26th, 2007 | 03:00 am

this will matter to 0.01% of you:

The local NPR station "closes" around 10pm and switches over
to broadcasting BBC News Radio until 5am when it picks up locally
again. Don't ask me how I know this. I'm insomnial as heck these days,
what can I say.

Anyway. Love the occasional Scottish accents. Dislike the BBC's general
purpose contrary, instigatin'-some-drama style of interviewing.

Just last night they revealed their new radio identity. Because it's
an aural medium, they can't exactly trot out clever logos and such,
for branding purposes. Instead, they rely on a whole consistent clutch
of sounds and muscial themes to create a consistent product "space" for
the broadcasts. It's normally perfectly transparent but enjoyable,
largely because of how vaguely foreign it sounds to my American ear.

So they start playing these new themes and such and announcing the new
sound of the BBC, etc. and I had no idea how much I liked the "old" stuff
until it's suddenly replaced with this new crap. It sticks out like a
sore thumb. It's like going into a McDonald's and suddenly everything is
plaid purples and pink polka dots instead of red and yellow. I was just
so used to the previous virtual space, that it was jarring to have the change.

They interviewed the composer and he blabbed about his aims with the music.
But ugh.. there is nothing fresh about wailing guitars and orchestra hits, kk?

Now I'm scrambling to find mp3s of all the previous music. Thankfully, the
Internet Provides, sssssorta. I'm also learning some of the jargon:
title sequence, countdown, stings!

I haven't found copies of the world service radio stuff, yet. And it's
maddening because I just took the themes and music for granted and now that
I'm not hearing it anymore, I'm crrrrrraving it.

What I -did- find online were copies of the BBC 24 hour television news program
as mp3 files.

These old identity themes were basically variations on trancy messianic rave
aesthetic. I mean, how cool is that? You could mix this stuff right into
any dance set seamlessly. And these snippets, ahem - stings - are
only a few seconds long :) very effective. Heheh.

But the old radio themes were/are even better, in my opinion. I'm still
trying to hunt them down :)

According to the official BBC word on this:

    "We felt it was about time we gave the BBC World Service a contemporary and easily recognisable musical identity. We commissioned David Lowe and he worked very closely with journalists in the newsrooms and broadcasters heard on air everyday. Together they produced sequences which are a perfect fusion of David's music and our presenters' familiar voices."


It already was "recognisable" and contemporary. I mean, the current
mess is chock full of orch hits(!) Hello? are we scoring for Living Single
or something? Contemporary, plz, kthnx.

Can anybody point me to an online location to hear the "old" BBC World Service themes? I wrote them a letter to their feedback email address, asking for help.

And I'm sorry for rambling over silly shit :D

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Comments {6}

Stuffed Soul

(no subject)

from: [info]doc_moreau
date: Sep. 26th, 2007 09:09 am (UTC)
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I had never really given much thought to the sound they'd had on there before either, until they changed them. I think the new style isn't too bad... but, it's definitely more sterile, in some way.

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Ravenscroft

(no subject)

from: [info]defenbaugh
date: Sep. 26th, 2007 09:21 am (UTC)
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Yup.. Ive been working NPR now for 15 yrs. The 9-5am shift, and we always run BBC overnight from 11pm to 7am. I am familiar with that which you speak of.

I miss "Letters From America" with Alistair Cook. He had such an interesting radio voice.

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Abraham E Tena

(no subject)

from: [info]abecat
date: Sep. 26th, 2007 11:31 am (UTC)
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I liked the orchestra Music

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Shard

(no subject)

from: [info]shardangeli
date: Sep. 26th, 2007 01:51 pm (UTC)
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Don't know where to find it per se, but the old theme they used to play every hour just before or after the beeping time signal is called "Lily Bolero".

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atomichaiku

(no subject)

from: [info]atomichaiku
date: Sep. 27th, 2007 10:25 pm (UTC)
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The one from 1997-1999 that you linked to happily reminds me of the SimCity 4 soundtrack.

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atomichaiku

(no subject)

from: [info]atomichaiku
date: Sep. 27th, 2007 10:38 pm (UTC)
Link

also, http://www.nascr.net/~rgwill3/News24d.rm
and, http://www.youtube.com/watch?v=bhvHOEhvreY&mode=related&search=

Sorry I can't find the World Service themes, though. :(

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